Demographics and Audience
- • 40 million kids and adults play basketball, the largest participating sport in the United States
- • 60% of males, 48% of females and 77% of teens are basketball fans
- • 52% of professional basketball fans have household earnings of $50,000+
- ESPN Sports Poll
Greater Reading Area Demographics (Berks County)
|
382,917 |
|
| Adults 18-34 |
80,796 people |
21.1% of market |
| Adults 18-49 |
165,420 |
43.2% |
| Adults 25-54 |
162,357 |
42.4% |
| Men 18-34 |
40,408 |
21.4% |
| Men 18-49 |
84,213 |
44.6 |
| Men 25-54 |
80,437 |
42.6% |
| |
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|
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| % High School Graduates |
113,052 |
40.35% |
| % of some College |
68,879 |
27.6% |
| % College Graduates |
57,708 |
15% |
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| Median market Income |
$55,538 |
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